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"Bambi has a lot of features. The dispatch was so easy me and how I assigned the trips for the drivers. I was a driver at a different NEMT company and when I downloaded the Bambi Driver App I found it was easier than the other software."
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Manual deductions management refers to the process of handling retailer or distributor chargebacks and trade deductions using spreadsheets, emails, and file folders—rather than centralized, automated systems. This often includes retrieving deduction notices from portals, deciphering backup documentation, and manually cross-checking claims with trade activity.
To evaluate trade promotions effectively, track these 10 key metrics: base units (non-promoted sales), units sold during the promo, incremental lift, promo spend per unit, points of distribution, admin fees, additional event costs, post-promotion baseline, ROI, and trade spend by retailer. These metrics help you assess what worked and what didn’t.
You can download a free Promo ROI Framework down below and learn more here. It’s designed to help brands analyze events, identify profitable promotions, and cut the ones that waste budget.
Incremental lift is calculated by subtracting your base (non-promoted) unit sales from your promotional unit sales. Formula: Promo Units – Base Units = Incremental Lift This tells you how many additional units were sold as a result of the promotion.

