How to Market your NEMT Business and Win private-pay work!! | NEMT Experts Podcast Episode 99
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In this Episode 99 of the NEMT Experts Podcast, we talk with Harry Chambers, the owner of Osborne Digital, on the various strategies used by NEMT businesses to successfully market their services and win private pay work -- and how Osborne Digital can help with it.
Top 3 takeaways
1)You can’t skip the foundation: website + Google Business Profile.
To attract private-pay riders, you must have a solid, good-looking website with SEO plus a Google Business Profile full of real reviews. That combo gives you visibility on search and social proof when families are deciding who to trust with their loved ones.
2) Winning private-pay work = SEO (long game) + Google Ads (short game).
SEO takes time, especially in big competitive markets, so Harry leans heavily on Google Ads for faster results. Typical ad spend he sees working is about $20–$35/day (around $600–$900/month), with early calls sometimes coming in within days, not months.
3) Private pay can actually fuel fleet growth and facility contracts.
Harry’s clients are using private-pay leads to grow fast and get in the door with facilities. Example: TLC Rides in Nashville started with one wheelchair vehicle and, through private-pay marketing, grew to six or seven vehicles in under a year, then leveraged that demand to win facility contracts.
Top 3 quotes
1 On their niche focus
“We pride ourselves on being the only marketing agency that really specializes, not only in the transportation industry, but in NEMT specifically.”
– Harry Chambers, Osborne Digital
2 On expectations & effort
“This isn’t really a ‘build it, they will come’ type business. You have to put in the work, and that means boots on the ground and advertising.”
– Harry Chambers
3 On what private-pay marketing can do
“As they got more private pay rides, they were actually able to get a foot in the door on some facility contracts… Now they went from one vehicle, now they’re already up to six and seven within less than a year.”
– Harry Chambers, describing TLC Rides in Nashville
