How to Start an NEMT Business in Minnesota: A "Bambi Knows Best" State-by-State Series Part 6: Build and Train Your Fantastic NEMT Team in Minnesota Creating an exceptional NEMT team in Minnesota is like assembling a winning hockey lineup — you need a crew that’s dependable, knows the ice (or in this case, the roads!), and can handle everything from the busy streets of Minneapolis to the scenic byways of the North Shore. Here’s how to recruit, train, and retain your team for success in the North Star State:
1 | Finding Your Fantastic Team Local knowledge is a significant advantage. It’s essential to hire drivers and support staff who are familiar with Minnesota’s varied landscapes and weather conditions. Look for candidates who are comfortable navigating both urban environments and rural routes, or consider assembling teams to manage each area. Utilize online platforms like Indeed and LinkedIn, and connect with local colleges, universities, and vocational schools to find the right fit. Collaborating with workforce development programs, such as the Minnesota Department of Employment and Economic Development (DEED) , can help you access local talent and job training initiatives. Additionally, hosting career days or participating in job fairs in cities like Duluth or St. Paul can be effective in attracting dedicated team members!
2 | Training for Success, Minnesota-Style Once you’ve assembled your crew, it’s time to train them for success. Minnesota drivers need to be prepared for everything from snowy roads in winter to summer road trips to the State Fair! Your NEMT staff should be trained in safe driving techniques tailored to the state’s challenging weather, along with exceptional customer service. They need to drive roads and conversations forward with a smile! Training should cover understanding passengers' specific needs — whether it’s assisting with mobility, managing medical equipment, or simply offering a comforting word on longer trips from Rochester to the Twin Cities. Focus on ADA compliance and sensitivity training, ensuring every passenger receives compassionate care.
3 | Building a Positive, Team-Oriented Culture A fun and positive work culture will keep your team motivated and excited to come to work each day. Encourage teamwork and positivity through team-building activities, recognition programs for standout employees, or even small perks like Minnesota sports gear or tickets to a Twins or Vikings game. As an employer, foster open communication by setting up regular team meetings and check-ins to ensure everyone feels valued. A supportive and enjoyable workplace translates into happy employees, and happy employees lead to satisfied passengers! It’s the kind of care that goes ‘round and ‘round, driving your success forward.
By focusing on building a strong, well-trained, and motivated team, your NEMT business in Minnesota will be set for success. Ready for the next and final chapter? Check out Part 7 , where we’ll explore the tech tools that can elevate your NEMT operations across the state. Or head back to our series Table of Contents for more insights into growing your North Star State business!
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