
Part 5: Flesh Out Your NEMT Fleet in Iowa
Constructing a reliable and accessible fleet is crucial for the success of your NEMT business. This section of the series emphasizes key considerations when selecting and maintaining vehicles and equipment to guarantee safe and comfortable transportation for your patients.
Select your vehicles: Investing in accessible vehicles that meet the needs of your patient population is essential. Features such as wheelchair ramps or lifts should be considered to comply with Americans with Disabilities Act (ADA) regulations.
Choose your supporting equipment: There are several equipment options available to enhance your fleet, including ramps, lifts, first-aid kits, coolers and snack bags. Conduct local research to identify reputable brands that align with your sustainability goals. Supporting Iowa businesses can also improve efficiency and environmental friendliness.
Maintain regular vehicle checks: Establish a thorough maintenance plan to ensure your fleet remains safe for everyone, including the environment.
You're almost there! To proceed to Part 6 and learn about hiring and training your dream team, click here. Alternatively, you can explore other sections in the series by visiting the table of contents here.

Part 4: Secure Funding in Iowa
Starting a startup involves initial and sustaining costs. It's crucial to be transparent with oneself and business partners about the necessary initial investment. This includes expenses such as vehicle purchases, licensing fees, insurance costs, marketing expenses, and operational overhead, among others. Once you've calculated these costs, it's important to seek sufficient funding to successfully launch and sustain your NEMT business during its initial stages.
Here are some links and steps to begin your search for financial support. Explore funding options such as small business loans, seeking angel investors or using crowdfunding platforms.
Iowa Business Growth is dedicated to helping community businesses and lenders throughout Iowa find the financing they need to enhance the business community. In 2021, they were recognized as the top SBA lender in Iowa by the Small Business Administration District of Iowa. They take great pride in being an Iowa-based lender dedicated to improving community businesses throughout the state.
Here’s an initial list of some of your options in Iowa:
1 | Small Business Loans
The SBA offers various loan programs for small businesses, including the 7(a) loan program, which provides financial assistance for businesses with special requirements. Iowa Business Growth is a great source to look for small business loans, too.
2 | Financial incentives
The City of West Des Moines offers several programs and resources for new businesses, including financial assistance and incentives. There are likely more resources like this one in Iowa's smaller cities. Just be bold like Bambi and get to that searching!
3 | Grants
Direct grants for starting a business are rare, but there are grants available for specific purposes such as technological innovation and rural development. If you provide NEMT services to rural Iowa residents, you may be eligible to apply for a grant through Grants.gov, a comprehensive resource for federal grants.You can also look specifically at Iowa small business grants through the US Grants organization website here.
You’re over halfway through this series! To continue to Part 5 on expanding your NEMT fleet, click here. Alternatively, you can explore other sections in the series by visiting the table of contents here.

Part 3: Study Iowa’s Regulations and Get Insured
To ensure a successful launch of your NEMT business in Iowa, it's essential to navigate through both state and federal regulations. This includes mastering Iowa's unique registration and compliance requirements, along with adhering strictly to federal guidelines.
1 | Find out Iowa's NEMT Requirements
To find out Iowa's NEMT requirements, you would generally need to meet certain criteria such as clearing background checks, meeting driver and vehicle requirements, and complying with other regulations outlined by The Iowa Department of Health & Human Services. Obtaining an NEMT license from them is necessary to operate legally and provide transportation services to Medicaid recipients in the state.
2 | Stay on top of federal NEMT regulations
NEMT services are also subject to federal regulations established by the Centers for Medicare & Medicaid Services (CMS). Make sure you are familiar with these federal requirements before commencing your business operations.
3 | Get insured
To get insured for your NEMT business in Iowa, you should contact insurance providers that specialize in NEMT coverage. Obtaining the right insurance coverage is essential for setting up a dependable and legally compliant NEMT business. This insurance shields your company, employees, and patients from accidents, injuries and other unexpected incidents. While ITR offers coverage for certain aspects, you'll need multiple types of insurance to ensure comprehensive protection for your business.
4 | Obtain necessary licenses and permits
Check with local city and county offices, as well as the Iowa Insurance Division for specifics around NEMT businesses.
5 | Know your employer responsibilities
If you hire employees, you’ll need to comply with employment laws, which include obtaining workers' compensation insurance, unemployment insurance and reporting new hires. It’s the law! The Iowa Department of Labor is a great source of information on this complicated topic! By following these steps and utilizing available resources, you can ensure that your new business in Iowa is established correctly and complies with state regulations.
You're making great progress in learning about the NEMT business in Iowa — keep it up! To proceed to Part 4 and learn about securing funding in Iowa, click here. Alternatively, you can explore other sections in the series by visiting the table of contents here.

Part 2: Develop a Business Plan and Get Registered in Iowa
Now that you've gained those golden insights from your Iowa NEMT market research in Part 1, it's time to develop a detailed business plan. This step is super important for several reasons, including registering your business and securing potential funding.
We recommend starting your research through the Iowa Department of Economic Development and The Iowa Secretary of State. Starting a new business and writing up a plan in Iowa involves several important steps such as: selecting a business structure, registering the business, obtaining the necessary licenses and permits and understanding tax rules.
Here is a quick guide to help you through this part of the process:
1 | Choose a Business Entity
Decide on the legal structure of your business. Common options include Sole Proprietorship, Partnership, Limited Liability Company (LLC), and Corporation (C-Corp or S-Corp). Each structure has different legal and tax implications so be sure to understand the differences.
Upon choosing the entity that best suits your needs, you'll want to come up with a name for it. Have fun with it, we did when we came up with our name, Bambi, for instance!
Anyway, both the entity and the name must then be registered with the Iowa Economic Development Authority (IEDA) if you are going to do business in Iowa or with Iowans.
Apply for an EIN from the IRS if you will have employees or operate as a corporation or partnership.
You’ll need to register with the Iowa Department of Revenue for state taxes such as sales tax and employer withholding tax.
Great! To proceed to Part 3, where we'll cover Iowa's regulations and how to obtain insurance, click here. Alternatively, you can navigate to different sections in the series by visiting the table of contents here.

Part 1: Research the Iowa NEMT Market
Before launching a new NEMT business in Iowa, thorough market research is essential. This step ensures you avoid an oversaturated market and identifies gaps in existing NEMT services. For example, you might find that while there are NEMT providers, they only serve adult day care centers, leaving an opportunity to expand services to rehabilitation centers, hospitals and other healthcare facilities.
1 | Identify existing NEMT providers in your area
In Iowa, the Non-Emergency Medical Transportation (NEMT) system is managed through a network of managed care organizations (MCOs) that coordinate services for Medicaid beneficiaries. These MCOs contract with multiple transportation providers to ensure access to medical appointments.
Each MCO has its own network of providers, tailored to the regions they serve and the needs of their members. Providers must meet specific requirements and standards set by the MCOs.
This managed care model provides flexibility and choice for Medicaid beneficiaries, ensuring reliable transportation that meets healthcare needs across the state. Some of the most notable NEMT providers that work with these MCOs are as follows:
These providers and brokers collaborate with Iowa's managed care organizations to deliver NEMT services to Medicaid beneficiaries, ensuring access to essential healthcare appointments across the state.
2 | Assess the demand for NEMT services
Assess the demand for your NEMT business in your local Iowa area. Determine if you'll cross multiple jurisdictions or operate within a limited radius. Research local hospitals, health and wellness facilities and other relevant establishments such as:
3 | Decide on a target market
After researching NEMT market opportunities and assessing demand, pinpoint the demographic that is most viable to target, such as seniors, individuals with disabilities, or a broader patient population. Focusing on a specific group will enable you to tailor your services and marketing strategies more effectively.
The population of Iowa is estimated to be around 3.2 million (Source: Iowa State Data Center).
4 | Choose a specific NEMT service (or offer them all!)
NEMT providers offer ambulatory, stretcher, and wheelchair services. Starting with one service based on market needs and gaps is advisable, then expanding gradually. This approach ensures sustainability. Monitor competitors and either differentiate your services or find a niche that needs support. Begin with a well-equipped fleet tailored to your chosen service, whether for adult day cares or physical therapy centers.
5 | Understand the different Medicaid delivery models
The Iowa Medicaid Enterprise (IME), a division of the Iowa Department of Human Services (DHS), administers the Iowa Medicaid program. Effective April 1, 2016, most Iowa Medicaid members transitioned to the IA Health Link managed care program. Some members continue to receive services through Iowa Medicaid Fee-for-Service. IA Health Link is managed by three contracted MCOs, providing comprehensive health care services, including NEMT, to members.
NEMT services are available to members with full Medicaid benefits who require travel reimbursement or transportation to medical appointments. Eligible members receive NEMT services through different brokers, depending on their eligibility status and coverage provider (either Iowa Medicaid Fee-for-Service or an IA Health Link MCO). The appropriate broker verifies member and trip eligibility, and handles trip scheduling and claims.
The Iowa Health and Wellness Plan (IHAWP) is a Medicaid program developed in response to the Affordable Care Act. IHAWP benefits align with the state employees' commercial health insurance plan and do not include traditional Medicaid benefits. Notably, NEMT services are not covered for IHAWP members.
For further details on the Iowa Medicaid program and its NEMT services, please consult the Iowa Medicaid program or the relevant managed care organization.
Here are some fast AR facts according to report State-by-State Profiles for Examining the Effects of Non-Emergency MEdical Transportation Brokerages on Transportation Coordination:
6 | Getting Paid
In Iowa, NEMT providers typically get paid through the following methods under the Medicaid program:
Providers are typically paid based on the submission of claims for services rendered, and they must follow Medicaid billing guidelines and procedures. For specific details and requirements, providers should consult with the Iowa Medicaid program or the managed care organization they are contracted with.
Well done on navigating through this information-packed first part! Now, let's proceed to Part 2, where our focus will be on developing a business plan. Click here to continue, or you can skip ahead to other sections in the series by visiting the table of contents.

Hey y'all! Welcome to the picturesque corn fields and lush landscapes of Iowa. Known as the Heartland State, Iowa boasts stunning natural beauty and a deep-rooted agricultural tradition. Iowans are known for their friendliness, strong work ethic, agricultural expertise, community spirit and political influence, all of which contribute to the state's unique identity and character and make an ideal environment for your new entrepreneurial journey.
Iowa isn't just about its cash crops of corn and soybeans; it’s about the hearty farmers of the heartland who care for them, too. And many farmers in the fields today aren’t getting any younger (for instance, the average farmer’s age is 57 years old!) and retiring. This is all to show that there is an increasing need for healthcare and transportation to and from medical appointments.
Iowa presents a prime opportunity in the Northern Midwest to launch your non-emergency medical transportation (NEMT) business for several reasons beyond the aging farmer population. From the vibrant urban centers of Des Moines, Cedar Rapids and Davenport to the expansive rural areas across the state, there are abundant opportunities to establish your NEMT business.
In this Bambi Knows Best series, we’ll guide you through each step of starting your own certified NEMT business in Iowa. From researching the local market and crafting a business plan to navigating regulations, securing funding, building your fleet, hiring and training your team and managing essential technology (or maybe you’re already softies using of our software!).
As you begin your research, we recommend hiring local consultants and connecting with other NEMT business owners in your area for valuable insights. Because at Bambi, we believe in cultivating a forest of friends over frenemies!
Here's a hoof-full table of contents to guide you through the articles that cater to your specific needs:
Part 1: Research the Iowa NEMT market
Part 2: Develop a business plan and get registered in Iowa
Part 3: Study Iowa’ regulations and get insured
Part 4: Secure funding in Iowa
Part 5: Flesh Out Your NEMT Fleet in Iowa
Part 6: Hire and Train Up Your NEMT Dream Team
Part 7: Take Care of That Tech
As you’ll see, starting an NEMT business in Iowa demands dedication, meticulous planning and an unwavering commitment to delivering exceptional patient care. Through comprehensive research of the Iowa market, adherence to local rules and regulations, securing funding and vehicles, assembling a skilled team and leveraging technology, you can be sure you’ll be tackling challenges with the agility of Bambi and establish a thriving NEMT business that makes a positive impact on your local Iowa community. You can do this!

Perhaps it may seem a bit strange of a comparison at first, but if you think about it, there are quite a few similarities between Bambi’s bestie, Thumper and non-emergency medical transport (NEMT) drivers. Just like Thumper, NEMT drivers embody warmth, showcasing a shared dedication to compassion and service.
Here's why they're more alike than you might think:
Friends to all: Much like Thumper's affable nature, NEMT drivers radiate friendliness. It's rare to encounter a grumpy NEMT driver! Their welcoming demeanor not only puts passengers at ease but also brightens their day, making their entire journey a pleasant one.
Pros of their roads: Just as Thumper was familiar with the laws of the forest, NEMT drivers undergo thorough training to grasp the complexities of the road and medical equipment. Their proficiency guarantees passengers a secure and seamless journey, offering reassurance every step of the way.
Big hearts: Just as Thumper demonstrated empathy and kindness towards Bambi in his coming of age challenges, NEMT drivers are renowned for their compassion. They go above and beyond to provide care and support to passengers, recognizing the importance of empathy in their role as "dears of the road."
Consistent and reliable: Much like Thumper was a reliable friend to Bambi, NEMT drivers are known for being dependable, ensuring passengers reach their destinations on time and in safety. Their steadfast dedication to their role makes them essential contributors to the healthcare transportation system.
Quiet heroes: Despite their vital role, both Thumper and NEMT drivers often operate behind the scenes, quietly carrying out their responsibilities without seeking recognition. Their humility and dedication to service make them true heroes in their own right.
As you can see, NEMT drivers share many admirable qualities with Bambi’s BFF. Their unwavering friendliness, professional expertise, compassion, reliability and humility make them true allies in ensuring that patients reach their medical appointments with ease and dignity.
So, the next time you step into an NEMT vehicle, remember this little Disney resemblance to Thumper — a steadfast friendly companion on life's nimble journey.

Nowadays, in the fast-paced modern life in which we live, the simple act of making it to medical appointments should not be a burden or cause for anxiety. Unfortunately, for many folks, particularly those facing mobility challenges or disabilities, the journey to healthcare facilities can present all kinds of obstacles.
Enter non-emergency medical transportation (NEMT) software, like our very own Bambi! It's here to fundamentally transform the healthcare experience by providing a seamless, sustainable, and dignified transportation solution to and from medical appointments — always served up with compassion and care.
For first-time riders, the to-do of organizing rides to their appointments can feel like a whole Disney film production. It involves a series of phone calls to loved ones, begging for that one more favor, enduring the potentially obnoxious hold music from the dispatcher to then anxiously waiting for the driver to show up — or not. This outdated approach not only adds unnecessary stress (ironic for someone needing to get to an appointment to check their cortisol levels) but also compromises the dignity of individuals seeking medical care.
But park it right there! We don’t have to roll old-school anymore — there’s something new-ish out there: NEMT software, a game-changer in caretech making healthcare that much more accessible for all.
Forget the out-dated hassle, now with just a few taps on your phone or clicks on the computer, you can summon a ride customized to your niche needs. Need a wheelchair-accessible vehicle? No problem. A helping hand for Grandma? You got it. Specialized medical transport? Consider it booked! With NEMT software like ours, every rider's wish is Bambi’s command, served up with bright eyes and a cushy backseat and, of course, that sprinkle of digital (Disney) magic.
aiNEMT technology like ours shines brightest — like that calming sunlight flickering through Bambi’ backyard or forest, rather — in its user-friendly interface. New users of Bambi, for instance, are gently guided through a straightforward booking process, clearing up any confusion often tied to calling on traditional transportation arrangements. With clear instructions; an intuitive, clean and simple design; as well as real-time updates, the entire booking experience becomes a Bambi breeze.
Moreover, NEMT software prioritizes reliability and punctuality. Riders can rest assured that their transportation will arrive promptly, allowing them to reach their medical appointments on time without delays. Okay, well sometimes there’s a traffic jam, but for the most part, at least Bambi delivers the shortest and most sustainable routes ensuring timely arrivals.
An additional perk of NEMT technology’s reliability is that it not only boosts the confidence for first-time riders but this increased pep in their step improves their overall health.
Going beyond mere convenience, NEMT technology really does prioritize upholding the dignity of patients. By offering door-to-door service, it eliminates the challenges associated with navigating public transportation or depending on friends and family for help. Instead, they can get to their medical appointments with a sense of independence and empowerment, knowing that their needs are being met with care and compassion.
All in all, NEMT technology is not just about booking seamless and sustainable rides—it's about transforming the way people access healthcare. For first-time riders, it empowers them to, quite literally, nimbly navigate the complexities of their medical appointments with ease and dignity.
Bambi CEO Nirav Chheda talks with Ryan Kaspar, who worked for a decade at MTM (one of the largest NEMT broker companies) about larger trends in the NEMT industry and how they affect NEMT business owners.
Reach out to Ryan Kaspar for his NEMT consulting services at https://carrywell-consulting.com/.
See the full interview on YouTube.
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Ryan Kaspar, an expert in Non-Emergency Medical Transportation (NEMT) with 15 years of experience, talks about the major transformations and challenges in the industry.
Conclusion: The NEMT industry is undergoing significant changes. To succeed in this environment, new and existing NEMT businesses must be proactive, tech-savvy, and focused on building strong relationships with their partners. Diversification and a hunger for growth are also essential for long-term success.