About this episode
Dr Dee Jones founded The Right Medical Transportation in Charlotte, North Carolina in 2021, starting with a couple of vans her brother had and a home health agency that COVID had hollowed out, and she has just added 13 vehicles to reach roughly 25. She took no loans, taught herself pricing and insurance off YouTube and an operator she has never met, and absorbed long term care facilities paying in 30 to 45 days while a mortgage was still due. Her growth engine is a callback, where a satisfied rider becomes a Google review request on the same phone call.
Key takeaways
- Jones went from weeks worth about $800 to roughly 25 vans without changing tactics. She credits pulling her attention off the finances and putting all of it on showing up for clients.
- The follow up call is a double hit. Staff name the driver, ask how the ride went, and when the answer is good they immediately offer to send a Google review link.
- Repeat riders who book two or three trips a month get $30 or $40 taken off a trip, and the drivers sit for a weekly debrief on complaints and rider feedback.
- She learned pricing and startup mechanics from YouTube and from MJ Reliable Transportation, run by Monica and Jasmine, operators she credits by name and has never met in person.
- Demand hides where most operators do not look. Beyond long term care and hospitals she moves intellectual and developmental disability clients, treatment center riders, and once cold called funeral homes.
Chapters
- 0:00 Intro
- 1:40 Background
- 5:10 Starting the Business
- 12:05 Lessons Learned
- 19:00 Reputation
- 20:45 Scaling the Business
- 26:05 Growing the Business
